Rhetoric & Popular Culture Essay Example | Topics and Well Written Essays - 1500 words

magniloquence & Popular Culture - Essay ExampleThat is, our specific behaviors are the reflection of popular ending presented in publicizings, movies, television shows and magazines (Brummett). This paper aims to rhetorically analyze the pop culture related to advertisement. It will discuss pathos and logos, t unrivalled and style of DKNY Fragrance advertisement. Rhetoric analysis basically corresponds to the use of words in order to influence the audience (Brummett). This communication strategy is extensively used in merchandise. Advertisement is one of the core components of marketing which builds awareness about a particular harvest-feast and its distinguishing features. It plays a vital role in increasing sales through the specialised use of linguistics and visuals (Brummett). Description Lets consider an example of DKNY Fragrance advertisement. This ad exceptionally uses the concept of rhetoric and popular culture, for instance the product name Be Delicious The Fragrance fo r Women by DKNY is in itself very attractive and provoking. Moreover, the visuals consisted of colors and graphics ingatherings the target audience. A fair looking young lady is presented with fruits around her to support the concept of deliciousness. Among the fruits the DKNY fragrance jar is placed in such a way that viewers can easily relate the congenital element of fruits and the product (Fragrance). Although women tend to use a lot make up and cosmetics but they in reality want to be perceived as naturally gorgeous and refreshing. Hence the advertisement was designed using the rhetoric strategies to stimulate womens instincts of natural beauty. The ad was initially published in universal Magazine which successfully drew the attention of readers while the lines really persuaded them to purchase the product. The substantively attractive looks of the model played a major role in grasping the attention of majority viewers. In addition to this the overall theme, soft colors a nd use of language associated with the product were equally convincing (Fragrance). Pathos and password Appeal The advertisement of Be Delicious was typically based upon pathos and logos. Pathos is basically an emotional put forward which is substantially used in marketing (Brummett). For instance, you must have observed many help projecting pictures of dying children in order to generate donations for poor. They are basically using the emotional appeal to drive an individual to participate in the fund raising campaigns. Similarly in the advertisement of DKNY Fragrance the name of the product Be Delicious actually provokes strong emotions among the target audience which persuades them to purchase the product. Pathos is not only used in words, rather the images and overall advertisement theme is a significant source of emotional appeal. For instance, the particular facial expressions of the model, arrangement of fruits and fragrance jar along with the background colors actually mak es the foundations of rhetoric use in the advertisement (Fragrance). Logos, as opposed to pathos persuade people through proper reasoning and hence they are often used as logical appeal in marketing strategies (Brummett). For instance, cosmetic manufactures especially using herbal raw material emphasizes upon the health safety and long lasting effects of their products. Herbal products logically do not have any significant health hazards and this fact acts as a competitive advantage